Q: How to confirm the applied brand in the brand certification should choose “General brand certification”or “E-commerce brand certification”? 

A: (1) General Brand certification is not limited to small program business scope, e-commerce brand certification for E-commerce, retail sales of small program selection. At the same time need to fill the relevant category

 (2) e-commerce brand certification must first select the authorized brand or own brand before the brand store or store in one of two choices.

Q: How to choose between “Private brand”and “Authorized brand”in brand certification?

 A: (1) private brand: The applicant and the registered entity on the trademark registration certificate need to be identical, the trademark license period is the trademark validity period;

 (2) the authorized brand: The trademark provided must be an authorized trademark, and the “Exclusive license”must be provided.

Q: What is the difference between “Store type”“Store”and “Brand store”in brand certification? 

A: (1) stores: stores need to have 35 types of trademark requirements. Stores mean stores themselves are brands, such as Watsons, suning, etc. , and the sale of brand goods need to get the corresponding sales authorization 

(2) brand store: No trademark type requirements; more suitable for the sale of a brand-specific goods. Q: Are “Store type”and “Brand type”required for brand certification? A: Choose “Generic brand certification”then “Store type”can not fill, “Brand type”can choose. If it is the choice of “E-commerce brand certification”that “Store type”must be in the “Brand store”or “Store”one or the other.

Q: Is The trademark/brand word column required for Brand Certification? What are the entry criteria? 

A: (1) trademark/brand words are required, no blank; 

(2) trademark/brand words entry criteria: The trademark registration certificate shall prevail, at the same time do not support the use of some trademarks to do brand words. Q: In brand certification, the applicant has more than one trademark registration certificate. Can you fill in more than one trademark in “Trademark/brand word”? A: You can only fill in one. 

Q: In brand certification, if the brand/brand words refer to both Chinese and English, such as Apple/Apple, Huawei/huawei, should they be written in Chinese or English? 

A: The trademark registration certificate shall be taken as the standard, and the registered trademark address shall be entered in both Chinese and English. 

Q: What Information Do you normally upload to supplement your brand certification?

 A: The supplementary material is generally related to the trademark registration certificate, which can be trademark authorization or certification notarial material, etc. . The trademark renewal certificate or address change page is submitted according to the material required for the actual certification review process.

Q: Where can I get an exclusive license for brand certification? 

A: The front-end authentication port has an authorization template for downloading, filling and uploading, and the sales authorization is a general-purpose version. 

Q: What are the licensing requirements for brand certification?

 A: (1) the authorization must be in accordance with the trademark registration number provided;

 (2) the date of expiry of the authorization, the period of validity of the trademark, and the period of authorization: January 01,2020. 

Q: Can the rejected list in brand certification be completely revised? 

A: If the rejected list is due to the “Certification audit type”was rejected, to modify the “Certification audit type”requires the developer to re-submit a brand certification audit. 

Q: How long does the Brand Certification Review Take?

 A: Audit Time 1-7 working days, audit results will be notified through the site letter. 

Q: After applying for the general brand certification, can you transfer the power to the brand certification later?

 A: If you have completed the generic brand certification, you can choose to apply for e-commerce brand certification if there is a subsequent demand. 

Q: Can I apply for both generic brand certification and e-commerce brand certification? 

A: Do not support to apply for both generic brand certification and e-commerce brand certification, only one type of certification can be selected at a time to apply. Users are advised to confirm the type of brand certification they need before initiating certification.

Q: In a natural year can only be certified twice, certification failure is also accounted for a certification opportunity? 

A: Audit through or audit certification failure is to occupy a number of certification times. 

Q: a natural year can only be certified twice, is a single can be certified twice, or general + e-commerce a total of two certification? 

A: A natural year to support GE and e-commerce brand certification a total of two certification. 

Q: Does a failed authentication audit show the reason for the failure on the client side? 

A: The third-party Auditing Company will call the user to communicate, remind the user needs to add the information and modify the place. If the authentication does not pass, the reason for the failure will be shown in the user’s background.