At present, mobile Internet is the general trend, people’s daily life is more and more inseparable from mobile phones. In this kind of environment, the small program that can be used without downloading and installing becomes more and more prominent advantage. In July last year, Baidu launched a smart APP, which is different from the wechat APP. What Baidu advocates is an open ecosystem, in which APP developers rely on the global traffic represented by Baidu APPS, and are empowered by Baidu AI, connect users precisely. Since the launch, baidu smart Small Program has 150 million + daily living, open access 40 + , covering 262 industry scenarios. New Flow Tuyere has hit, now, it is a good time to enter baidu smart small program, each enterprise should have a Baidu smart small program. 

1. Search Traffic 

Baidu’s advantage in the search field is obvious, and with the development of Mobile Internet, mobile BAIDU’s search active growth rate is gradually increasing, close to the PC side. According to mobile market data provider APP Annie, Baidu’s APP ranked among the top 10 apps in the world in 2018, with 450 million monthly events and 150 million daily events, a huge monthly event means a huge traffic market. Relying on Baidu APP, Baidu Smart Small Program can be weighted for natural search results, support search terms recommended direct, small program card, voice direct, Aladdin and many other traffic entry. At the same time in the search results, the small program with a special display style, more eye-catching. With a Baidu smart small program, means that enterprises can have a greater chance of reaching the target users.

2. Traffic

Information flow current BAIDU information flow user penetration rate has reached as high as 70% , that is, 10 Baidu users in 7 users of information flow. When the material of Baidu Smart Small Program is included by Baidu, Baidu information flow will be combined with big data system, according to the content of the material and the corresponding tag to match the appropriate user display, thus achieving personalized accurate distribution. Support Information flow direct recommendation, Baijia Article Mount, information flow article landing page automatic mount and other kinds of traffic entry. Have a Baidu smart small program, means free access to Baidu information flow push function, to achieve a thousand people precisely push. 

3. Full Open source, access to multiple APPS

In November last year, Baidu, together with Baidu Tieba, baidu maps, Iqiyi, CTRIP and other 20 + Super Apps, formed an open source alliance, which includes not only Baidu products, but also many other industry benchmark partners. In the future, many apps in the open source alliance will be open to show Baidu Smart Apps, that is, one BAIDU SMART APP in the future will be able to open dozens of hundreds of millions of live apps. With a Baidu smart applet, means that enterprises can open multiple APP promotion channels, and there will be more imagination in the future. 

4. Closed-loop experiences are native experiences 

Take Life Service Enterprise as an example, the user searches in Baidu APP, can arrive in the enterprise small program to carry on the exchange interaction with the enterprise, realizes from discovery to the appointment service complete closed-loop experience. And with the support of Baidu’s technology, Baidu smart small program can achieve a similar APP of the original smooth experience, reduce user costs.